vol 23 no2, 2023

The Efficiency of Strategic Intelligence on Sustainable Competitive Advantages at Jordan National Shipping Lines Group in Jordan

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The Efficiency of Strategic Intelligence on Sustainable Competitive Advantages at Jordan National Shipping Lines Group in Jordan

Amin Tawfiq Massad Mohammed Saleem Al-Shura

Faculty of Economics Faculty of Economics

The World Islamic Sciences and Education University

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Received :07/07/2022 Accepted :03/08/2022

Abstract

This research aims to empirically explore the efficiency of the strategic intelligence on the sustainable competitive advantage of Jordan National Shipping Lines Group (JNSL) in Jordan. To achieve the research objectives, both descriptive and analytical methods are used. The study is conducted on a research sample consisting of (148) managers and directors at the JNSL group. To determine the efficiency of strategic intelligence, four dimensions are used: foresight, motivation, vision, and integrated partnership. To measure the sustainable competitive advantage; the research used four dimensions: Cost, quality, resilience, and logistics delivery. The study found that there is a strong efficiency for strategic intelligence dimensions to achieve the sustainable competitive advantage for its dimensions, which shows high effects on all level.

The study recommends encouraging the processes and practices of strategic intelligence in the JNLS, which would directly support top management to improve performance.

Keywords: Strategic Intelligence, Sustainable Competitive Advantage, Maritime Shipping.

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