vol 22 no2, 2022

The Impact of the Use of Social Networking Platforms on the Jordanian Voters in the Nineteenth Jordanian Parliamentary Elections during the Emerging Pandemic of the Coronavirus (COVID-19)

 

The Impact of the Use of Social Networking Platforms on the Jordanian Voters in the Nineteenth Jordanian Parliamentary Elections during the Emerging Pandemic of the Coronavirus (COVID-19)

Amer Khaled Mohammad Ahmad
Faculty of Media
Zarqa University
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Received : 03/05/2021                Accepted :22/08/2021
Abstract:

Study objective: The study aims to find out the degree of dependence of Jordanian voters on social media platforms as a source of information about the Jordanian parliamentary elections (2020) during the emerging Corona pandemic, and to study the cognitive, emotional and behavioral effects of this dependence on their behavior during the election period. Methodology:  (450) subjects completed two parts questionnaire. The first part was about the subjects' demographics and the second part was about the Jordanian attitudes towards following these platforms for the elections, and their effects on their electoral behavior. The data were analyzed using (SPSS IBM v. 25), and the study also relied on descriptive statistics, (T) test, single variance analysis, dimensional variance analysis, and Spearman correlation coefficient. Results: The study found a positive correlation between the degree of respondents' dependence on social media platforms as a source of information about the Jordanian parliamentary elections in 2020 and their attitudes towards the follow-up of these platforms to the electoral process. Moreover, there is a direct relation between the voters' dependance on these platforms and their behavior during the election process.

Keywords: Jordanian Parliamentary Elections, Social Media Platforms, Coronavirus Pandemic, Jordanian Voter.

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