Abstract:

The research aims to study the impact of social responsibility on the competitive advantage of the Network and Logistics Media Services operating in the Gaza Strip, taking into account the extent of the company's need for employee satisfaction as a mediating variable in achieving competitive excellence. The descriptive analytical method is used by applying the comprehensive survey method for all employees of the Tashbeek Company in the Gaza Strip, as the number of employees in the company is (50) employees, the questionnaire was distributed to all of them, and (49) questionnaires were retrieved with a response rate of (98%). Among the most important results presented by the research: The presence of a positive effect between social responsibility from the competitive advantage, as the variable of employee satisfaction is not considered a partial intermediate variable, that is, the variable of employee satisfaction does not mediate the relationship between social responsibility and competitive advantage. The most important recommendations are: The necessity of working to adopt a speedy response to technological and organizational changes and other changes that occur within the company to keep pace with the development in providing services. Focusing on social responsibility to maintain a high level of competitive advantage.

Keywords: Social Responsibility, Competitive Advantage, Employee Satisfaction.

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