vol 18 no 2,2018

The Impact of the Application of the Strategic Management in the Academic Education Quality in Jordanian Universities A Case Study of Zarqa University

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The Impact of the Application of the Strategic Management in the Academic Education Quality in Jordanian Universities A Case Study of Zarqa University

Dr. Nader Ahmad Abusheikha                                             Dr. Majed Abdel-Mohdi  Masadeh

Faculty of Economics and Administrative Sciences                   Faculty of  Economics and Administrative Sciences

Zarqa University                                                                  Zarqa University

This email address is being protected from spambots. You need JavaScript enabled to view it.                                              This email address is being protected from spambots. You need JavaScript enabled to view it.

Received 07/11/2017                                                    Accepted  05/02/2018

https://doi.org/10.12816/0054742

ABSTRACT:

This study aims at introducing the importance of applying stages of strategic administration and its impact on improving the quality of academic teaching in Jordanian universities; so the researcher designed a questionnaire for this purpose depending on some former studies in this field. The questionnaire, in its final form, included 40 items distributed to the independent variables represented in the phases of (strategic administration), and the following variable (quality of academic learning). The credibility and stability of the instrument were tested; the (Kronbach Alfa) agent of the total instrument was (0.783). The study was conducted on faculty member at Zarqa University, reaching 316 faculty members, and because the sample is big, the researcher had to choose a random sample of 71 faculty members, representing 25% of the total sample.

The study reached a number of conclusions, most importantly is that assessments of the faculty members at Zarqa University about the level of application of levels application of strategic administration in the University of Zarqa (represented in ecological observation and analysis, strategic formulation, strategic implementation, and strategic assessment and monitoring) are positive, and this means that the level of assessment of the application of the levels of strategic administration is (high) from their point of view, and that there is an impact for applying the levels of strategic administration (represented in ecological observation and analysis, strategic formulation, strategic implementation, and strategic assessment and monitoring) in improving the quality of academic teaching at Zarqa University.

Key words: strategic administration, quality of academic teaching, ecological observation and analysis, Jordanian universities.

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