vol 25 no2,2025

The Role of Ethics as a Cornerstone of Corporate Social Responsibility in the Banking Sectors Performance in Lebanon

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The Role of Ethics as a Cornerstone of Corporate Social Responsibility in the Banking Sectors Performance in Lebanon

Abstract:

This paper aims to analyze the effect of ethical factors, leadership, and decision-making on bank performance in the Lebanese banking industry. The research employs both quantitative and qualitative research to achieve the objectives of the study. Qualitative information was obtained through interviews with key executives in the banking industry while quantitative data were collected from one hundred employees and managers from different banks. The findings depict significant positive correlations between client needs, bank credibility, ethical leadership, ethical decision-making, and general bank performance. The credibility of the data is affirmed by statistical analysis such as a Cronbach's Alpha reliability of .940 and a Kaiser-Meyer-Olkin Measure of Sampling Adequacy of .897. The study also emphasizes that customer orientation, transparency, and ethical behaviors are the key factors that contribute to sustainable success. Some of the recommendations made include; placing customer pleasure as the priority, enhancing the image of the bank, and integrating ethical concerns into decision-making. For the advancement of knowledge in this area, future research should consider using qualitative case studies, and cross-sectional and longitudinal research.

Keywords: Decision-Making, Ethical Leadership, Bank Performance, CSR, Corporate Social Responsibility, bank credibility, Banking Sector.

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