vol 24 no3, 2024
The Persuasive Communication Strategies of the Palestine Liberation Organization in Addressing the Arab-Israeli Normalization Crisis.
- Hits: 758
The Persuasive Communication Strategies of the Palestine Liberation Organization in Addressing the Arab-Israeli Normalization Crisis.
| Haneen Jamal Aref Khatib | Ghassan Nimer Hussin Mohammad | Ayman Talal Rasheed Yousef |
| Faculty of Art | ||
| Arab Amrican University | ||
| This email address is being protected from spambots. You need JavaScript enabled to view it. | ||
| Received : 24/10/2022 | Accepted :20/07/2023 |
Abstract:
The research paper focuses on identifying the persuasive communicative strategies that PLO has used to confront the crisis of the Arab -Israeli normalization. The study also attempts to realize how this affects the Arab countries' decisions in normalization with Israel, and identifies the persuasive strategies and solicitations used in messages through the organization's website. In addition to analyzing the content of the messages and the foundations on which the organization relied in formulating its messages, knowing how the organization manages the (Arab-Israeli) crisis of normalization and the consistency of the strategies used to preserve the right of the Palestinian people to self-determination and the establishment of their state.This study belongs to the analytical descriptive studies. The researcher uses both the content analysis tool and the observation and interview tool, The study sample consists of the PLO's messages directed at Arab countries and heads and employees of departments within the PLO through the media. These messages are documented on the organization's website. The researcher chooses a period of six months as a time for the study, starting from June to December of the year (2020), the number of messages reaches (120); also, the researcher studies and analyzes the messages to conclude them.The study concludes with a set of results, the most important of which are dependence and diversity in the use of persuasive communication strategies in the organization's messages, and that the awareness goal dominated most of the organization's messages, followed by the persuasive goal.
In addition, the results show the organization's reliance on international laws, Arab agreements, and United Nations resolutions in formulating its messages. Finally, the researcher finds that the organization's reliance on the scientific method in managing the (Arab-Israeli) crisis of normalization.
Keywords: Communication strategies, normalization, crisis management, Palestine Liberation Organization, normalization (Arab-Israeli).